Glow raises $2.3M to help podcasters make money

Glow is a brand recent startup that claims it desires to back podcasters produce media alternate.

That’s one thing co-founder and CEO Amira Valliani acknowledged she tried to elevate out herself. After a occupation that incorporated working within the Obama White Dwelling and getting an MBA from Wharton, she launched a podcast retaining native elections in Cambridge, Mass., and she acknowledged that after the preliminary six episodes, she struggled to acquire a sustainable alternate mannequin.

Valliani (pictured above alongside with her co-founder and chief product officer Brian Elieson) recalled considering, “Wisely, I purchased this one grant and I’d treasure to elevate out more, but I possess to determine a approach to pay for it.” She realized that promoting didn’t manufacture sense, but when a listener expressed interest in paying her straight, no longer one of many present platforms made it straightforward.

“I appropriate couldn’t figure it out,” she acknowledged. “I felt an acute need, and I concept, ‘Are there diversified other folks accessible who haven’t been ready to determine straightforward solutions to elevate out it, since the grasp is acceptable too high?’ ”

That’s the need Glow tries to handle with its first product — allowing podcasters to execute paid subscriptions. To elevate out that, podcasters execute a subscription internet page on the Glow role, where they’ll accept payments and then enable listeners to gather entry to paywalled roar material from the podcast app of their different.

Glow began discovering out the product with the startup-focused podcast Obtained, which is now bringing in $35,000 in subscription costs by plot of Glow. Extra at this time, it’s signed up the Techmeme Depart Dwelling, Twenty Thousand Hertz, The Newsworthy and others.

When requested referring to the broader landscape of podcast startups (including a variety of that red meat up paid subscriptions), Valliani acknowledged there are three essential considerations that podcasters face: internet hosting, monetization and distribution.

Web internet hosting, she acknowledged, is “largely a solved recount,” so Glow is initiating out by attempting to “resolve for monetization by plot of the pronounce relationship with listeners.” In the slay, it could per chance presumably also trot into distribution, though that doesn’t mean launching a Glow podcast app: “For us, we assume distribution potential serving to podcasts grow their viewers.”

The startup introduced at this time that it has raised $2.3 million in seed funding. The spherical used to be led by Greycroft, with participation from Norwest Challenge Partners, PSL Ventures, WndrCo and Revolution’s Upward push of the Relaxation Seed Fund, as effectively as particular person traders including Nas and Electronic Arts CTO Ken Moss.

“Our first rent after this funding spherical shall be any individual considering about podcast success,” Valliani acknowledged. “Of direction, we’re going to produce the product [but we’re] doubling down on this market; we higher be obvious [podcasters] are ready to launch programs that are as winning as doable.”

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