A look at the top trends exciting NYC’s consumer VCs

To learn extra in regards to the next wave of client startup investment exterior Silicon Valley, I’m talking to main B2C-centered traders in so much of hubs in regards to the tendencies they’re eager in appropriate now. 

Recently, I shared the responses from several London-essentially based traders; this day, we spoke to eight of Current York’s top client VCs:

  • Rebecca Kaden, Accomplice at Union Square Ventures
  • David Tisch, Founding Accomplice at BoxGroup
  • Anu Duggal, Founding Accomplice at Female Founders Fund
  • Craig Shapiro, Accomplice at Collaborative Fund
  • Jeremy Levine, Accomplice at Bessemer
  • Beth Ferreira, Accomplice at Firstmark Capital
  • Graham Brown, Accomplice at Lerer Hippeau Ventures
  • Eric Reiner, Accomplice at Sinai Ventures
  • Chris Paik, Accomplice at Pace Capital

User correctly being and banking startups had been habitual areas of hobby, and there’s a scheme that apps and product brands which provide a deeper sense of neighborhood are an untapped opportunity.

Rebecca Kaden, Accomplice at Union Square Ventures

At USV, we’re centered on opportunities that boost entry by leveraging know-how to spice up cost and lower cost in colossal buckets of client use. In doing so, we’re attempting to win systems to get products and services and products previously on hand to a take hold of segment on hand to many extra. In explicit, we were investing in areas of client correctly being where the provision mechanism no longer finest makes the care extra convenient nevertheless furthermore extra realistic and higher quality; products and platforms in monetary services and products that swap the aged underlying mannequin to pressure monetary correctly being for a mass customer; and opportunities that possess contemporary entry to schooling every for children and lifelong inexperienced persons. 

Within every of these segments, I’ve been very drawn to how contemporary communities are forming within products–users that reach for a explicit offering are forming allegiance and increasing engagement by interacting with other users. I judge that is a trend we can finest gaze flee up.

David Tisch, Founding Accomplice at BoxGroup

Of us are bored on their telephones, no longer of their telephones. I’m most aroused to satisfy founders working on client apps that carry happiness and relaxing to a mass client viewers, as I continue to evaluate we’re within the early days of cell and the app retailer is no longer tedious.

These apps may possibly simply peek like a sport, they’re going to be a sport, or they’re going to be a brand contemporary feed, nevertheless TikTok, Twitch, HQ, Yolo and other Snap app equipment apps, Tinder and others relish proven consumers desire contemporary apps, the barrier for adoption and retention is  excellent very excessive. All apps and games relish a half-lifestyles, growing one thing with a undoubtedly long one is undoubtedly laborious, nevertheless the quiz is sitting on the phone scrolling thorough feeds, expecting some contemporary relaxing. We’re eager in apps that allow folk to have interaction with others in different systems, in contemporary worlds, the utilization of contemporary hardware, or contemporary interfaces.

Anu Duggal, Founding Accomplice at Female Founders Fund

With the upward push of the sober irregular motion, we invested in Family Euphorics, offering consumers a fascinating plot to an alcoholic drink, growing a social trip around a non-alcoholic beverage that doesn’t exist within the market this day. With beer gross sales reducing five years in a row, brands like Heineken are offering alcohol-free imaginable decisions catering to this rising viewers.

With the decline of religion, we relish considered the upward push of what we call the “rise of the alternate neighborhood.” Patrons are attempting to win systems to connect on-line and offline essentially based on explicit pursuits. Examples of this in our portfolio encompass The Surprise, a membership mannequin for familyhood, Peanut, a social network for contemporary motherhood, and Co-Valuable person, an astrology app.

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